2026 U.S. Mobile Consumer Survey
The End of Set-and-Forget Telecom
Redefining Mobile for the Next Generation
OXIO’s 2026 Mobile Consumer Survey reveals a market in motion. Consumers are more engaged, more informed, and more willing to reassess their options, with younger generations accelerating the shift.
The perpetual checkout
70% of U.S. consumers reevaluate their mobile plan at least once a year, with Gen Z leading every 3-6 months.
Mobile loyalty is no longer passive. Consumers are continuously comparing, reassessing, and switching when value slips.
eSIM unlocks the instant switch
Nearly half of consumers would be more likely to switch providers with instant eSIM activation – rising to 69% among Gen Z.
As activation friction falls, provider choice becomes faster, easier, and more fluid.
Retail’s mobile moment
56% of consumers would consider buying their mobile service from a retailer.
With 75% neutral or positive toward alternative providers, the mobile market is opening beyond traditional carriers.
For MVNOs and brands, our findings send a clear message: the window to win has never been wider.
Download the full survey report to access the data, insights, and strategic takeaways needed to compete in the next era of mobile.
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OXIO 2026 U.S. Mobile Consumer Survey (n=1,040 U.S. consumers aged 18+ with mobile plans), conducted January, 2026.
Our company
Founded in 2018, OXIO is a New York-based company redefining telecommunications with its cloud-native, software-driven approach. By providing Telecom-as-a-Service (TaaS), OXIO empowers businesses to deliver personalized mobile services across multiple networks, offering a new level of flexibility and business intelligence.
OXIO's mission is to bridge the gap between traditional telecom models and the digital needs of modern businesses, enabling them to harness the power of data-driven insights for a more connected future.
Don't miss your chance to explore the innovations that are shaping the telecom landscape. Download the profile now and join the revolution.